I was involved in the strategy and planned a series of content for HSBC as part of their approach to the student market. First off, I ideated, project managed and wrote the copy on this interactive map, all about offering first and second year undergraduates some inspiration – and practical advice – on where they could spend their summers.
Students could help save the Amazon rainforest in Ecuador...
... choose to kayak and hike in the Rocky Mountains...
... learn the language and enjoy the local culture whilst working as an au pair in Spain...
... pick grapes in a beautiful vineyard setting in the South of France...
... take a love of cycling to the next level working as a holiday camp courier in the south of France...
... or work in a traditional Buddhist monastery in the snowcapped Himalyas...
The world really was their oyster, and we had a 29% open rate – huge for HSBC – and 100,000 unique visitors to the page.