This is a lovely film that we made in the wilds of northern Sweden. It was created with a local crew and one of the world's best bartenders, Emil Areng for Diageo's World Class Club site. I came up with the concept, produced and wrote the script, as well as art directed the film.
This film met two strands of our four-pronged content strategy for this site: 1. Inspire other bartenders and 2. Hero World Class-winning bartenders.
It also provided mixoligists with a new approach to bartending, in a stunning woodland setting.