And finally we delivered outstanding longform article content, aligned to our calendar, for added, deeper engagement – promoted via Social:
I was the Creative lead on thebar.com, a fantastic, challenging project that had to be project managed over a very tight launch period and then subsequently with content calendars and copy creation. We created occasion-based content working with Google's Keyword Planner and a significant outreach programme. I either wrote or edited every single piece of content – close to a quarter of a million words.
So first there was this. Our mission statement and starting point...
... then came our homepage tiles, with short, snappy copy lines...
... then we added our first recipes...
... next came the full description...
... videos for the most popular cocktails...
... some specialist spirits pages. Here we're giving the lowdown on vodka...
We also added content on more specialist tipples:
Then, once the basiscs were in place, we rolled out the strategy agreed with Diageo: to focus deeply on occasions. This is one of the pages shown in the main navigation bar. But there are many hidden sections, discoverable via Search.
We began implementing our content calendar, with social posts and content created for particular times of the year: such as this Eggnog special section pre-Christmas
And finally we delivered outstanding longform article content, aligned to our calendar, for added, deeper engagement – promoted via Social:
