2010 – Head of Content/Editorial
TMW Unlimited, Great Pulteney Street, London
As Head of Editorial I have responsibility for content marketing in the agency, managing a team, budgets and a bank of freelance experts, while liaising with Planning, Creative and clients to deliver outstanding output.
• thebar.com
Leading the content on Diageo’s premier consumer-reaching cocktail website, I was part of a team that won a silver DMA for Best Use of Search and delivered no. 1 keywords for crucial terms.
• World Class Club
I won CMA’s best B2B website and a Rev Award after creating the strategy and content for this site linked to Diageo’s annual bartender competition. We achieved high engagement on social and eCRM.
• HSBC
I successfully planned and created mortgage content for Mass and Advance customers on the main site, and delivered UK-wide student content for eCRM and a hub website – with storytelling at the core.
Other work includes running social media and an online men’s magazine 1759 for Guinness; content for HM Government’s ‘Be an Energy Shopper’, and a website for the automotive group Nissan Europe.
Sept 2009 – Sept 2010 Production Manager, Food and Travel
Green Pea Publishing, Battersea, London
• Achieving visually outstanding feature and news content.
• Successful production management with the Creative Director.
April 2008 – August 2009 Managing Editor, The Caterer
Reed Business Information, Sutton
• Innovative web and print magazine editorship; team management.
• Instigating successful and profitable content projects.
April 2007 – April 2008 Deputy Editor, Harpers Wine & Spirit Weekly
Nexus Media, Swanley
• Successful re-launch of a known industry brand to re-engage users.
• Driving through content and new projects to motivate users.
July 2004 – April 2007 Key freelance work
Various locations
• Creating features and interviews for The Observer.
• Writing features for The Times, The Evening Standard and Time Out.
April 2001 – May 2004 Editor, Hot
Columbus Publishing, Shoreditch, London
• Nominated best B2B food and drink magazine, PPA
• Re-invigorating the editorial team to produce impactful, lively content.
• Highly praised interviews with Jamie Oliver, Gordon Ramsay and more.