Experience

Career Summary

2010 –                                                                      Head of Content/Editorial

TMW Unlimited, Great Pulteney Street, London                                     

As Head of Editorial I have responsibility for content marketing in the agency, managing a team, budgets and a bank of freelance experts, while liaising with Planning, Creative and clients to deliver outstanding output.

thebar.com 
Leading the content on Diageo’s premier consumer-reaching cocktail website, I was part of a team that won a silver DMA for Best Use of Search and delivered no. 1 keywords for crucial terms.

World Class Club 
I won CMA’s best B2B website and a Rev Award after creating the strategy and content for this site linked to Diageo’s annual bartender competition. We achieved high engagement on social and eCRM.

HSBC 
I successfully planned and created mortgage content for Mass and Advance customers on the main site, and delivered UK-wide student content for eCRM and a hub website – with storytelling at the core.

Other work includes running social media and an online men’s magazine 1759 for Guinness; content for HM Government’s ‘Be an Energy Shopper’, and a website for the automotive group Nissan Europe.  

 

Sept 2009 – Sept 2010              Production Manager, Food and Travel

Green Pea Publishing, Battersea, London                      

•   Achieving visually outstanding feature and news content.
•   Successful production management with the Creative Director.

          

April 2008 – August 2009                      Managing Editor, The Caterer

Reed Business Information, Sutton

•   Innovative web and print magazine editorship; team management.
•   Instigating successful and profitable content projects.

 

April 2007 – April 2008 Deputy Editor, Harpers Wine & Spirit Weekly

Nexus Media, Swanley

•   Successful re-launch of a known industry brand to re-engage users.
•   Driving through content and new projects to motivate users.

 

July 2004 – April 2007                                           Key freelance work

Various locations                                                                                          

•   Creating features and interviews for The Observer.
•   Writing features for The Times, The Evening Standard and Time Out.

 

April 2001 – May 2004                                                       Editor, Hot

Columbus Publishing, Shoreditch, London

•   Nominated best B2B food and drink magazine, PPA
•   Re-invigorating the editorial team to produce impactful, lively content.
•   Highly praised interviews with Jamie Oliver, Gordon Ramsay and more.